In The Know - A Dispatch Podcast
#23 How to Standardize Customer Experience as a Franchise
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:36:25
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Sinopsis
Because of the complex franchise model, there is little to no visibility into the performance of the franchise network. From our research, many franchises face these same three challenges: - Inconsistent brand and customer experiences - Disparate technology solutions - A frequent disconnect between the franchisor, the franchisee, and the customer. However, every once in a while you find a franchise that has jumped these hurdles. In this episode, we sat down with Richard Sparacio, Melissa Homer, and Madeleine Park of MaidPro to learn how they were able to overcome this. Additional topics include: - Advice for scaling customer experience. - Metrics that affect the customer experience. - How to standardize customer experience in a complex franchise. - The technology behind great customer experiences.