Triple Your Customers Podcast

For an entrepreneur, your business is the star of your life. It’s what you wake up every morning to get to work on. But a successful business and here’s the secret makes the customer the Hero. You, the proprietor, aren’t the hero. Nor is your marketing, your logo, your processes, your technology. The customer. Let me say it again: To build a great customer experience you need to build a story where your customers are the Heroes. It’s great to have a sexy brand and stylish marketing, and so on, but for your business to succeed, it has to be about making your customer, the hero in the story. Once you understand who is the Hero, and commit to never, ever upstaging them, you can get to work. Most businesses can’t help themselves, they constantly talk about their products and services, even though they can now easily discovered that nobody’s engaging with that material, sharing it, or paying attention. You have stories, you communicate with customers every day, and you understand what customers are trying