Fuelradio.com

With Derek Champagne In this episode you will learn about... Derek’s entrepreneur story Derek’s first business at 18 and what he learned from that How Derek‘s passion for marketing began and grew Don’t get shiny object syndrome Learn to collaborate The five crisis points of marketing... Who am I? What do You want to be known for? Who is your competition? Who are they? Understanding your target customer. Ask your ideal customer what is important to them? Piggy back off larger brands study's that have the same target market Use the right tools. Have a plan If things are not going according to plan, then maybe you don’t have a plan. How to build an integrated campaign Execute! The goal is first downs. Derek's book - "Don’t Buy A Duck: Stop Wasting Money & Only Do Marketing That Works" Don’t rule out common sense and practical ways of reaching customers How Derek leverages his time. Derek’s “Why” Derek’s resource... Aaron Walker's "View From The Top" Derek’s recommended business tool is Trello, and Proposify, L