Event Industry News Podcast

Ed Tranter, Managing Director at 73 Media/industry spokesperson, had to wholly rethink a launch event, the grassroots’ focused Rugby Show, in the eye of the COVID-19 pandemic. In this episode, Ed takes on an odds-defying journey - from the theory of Ricoh Arena, Coventry, where the show floor would have featured half a rugby pitch, to the reality of the virtual world. Back to the drawing board, Ed and team focused on the nascent Rugby Show’s strengths: mission, brand, reach, influencers et al. With 95 per cent of the content delivered live, realising 73 Media’s strengths and working with Silverstream TV to produce/deliver the live streams, 100 per cent to time and high quality, was a crucial element in the event’s success. While it has a weight of backing from the British and Irish game, stepping across to the virtual world brought speakers to the podium a physical Rugby Show never dreamed of. 73 Media is an event organiser and agency hybrid. Delivering consumer, B2B and corporate events, company highlig