Digital Marketing Revolution Podcast
HBN 009 - Human Marketing & Human Centricity with Bryan Kramer
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- Duración: 0:32:08
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Sinopsis
In Episode 009 I got to jam with the "Zen of Marketing" as labeled by Forbes, Mr. Bryan Kramer. He is also a TEDtalk Keynote Speaker, Author of Shareology and Human to Human, as well as the CEO of a company called Pure Matter. PODCAST EPISODE HIGHLIGHTS These are some of the major takeaways that you should take note of from this episode: Business has always been human-to-human. We do business with humans and companies seem to forget that quite often. Companies need to focus on humanizing experiences. What marketing was 10 years ago, today, and next 1-3 years will be completely different. However, at the epic center of it all are human experiences. AI, AR, VR will change those human experiences. Human touch is essential to everything. Including business and marketing. Technology will not supplement the human touch but rather strengthen it. Experiences such as Disney are things we remember as humans. Companies and brands need to focus on establishing such experiences with their customers. Losing a