Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

In this episode, Mike and Jody discuss the importance of saying “I don’t know” when talking with prospects or customers. Key Takeaways: It is shocking how many people are uncomfortable saying “I don’t know.” It is important to follow-up with “I will find out,” “I will get an answer,” or “I’ll get back to you.” Don’t be dismissive when using “I don’t know.” You come across as more confident saying “I don’t know,” followed by one of the phrases than to fill in the gaps with random information. Saying “I don’t know” can lead to customer confidence that you aren’t just trying to see them a bill of goods or make things up as you go along. It’s important to take notes throughout your call. Find a note taking system that works for you. It’s critical to follow-up with the prospect/customer after saying “I don’t know.” Decide to take some type of action. If you follow-up after saying “I don’t know,” you will build a reputation as someone who solves problems. Leverage “I don’t know,” follow-up with an answer, execute