Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

In this episode, Mike talks to Liston Witherill. Liston is the Author of Serve Don’t Sell, the Chief of Sales Insights at Serve Don’t Sell and is the host of The Modern Sales Podcast.  Questions Answered: What is the connection between environmental science and sales? Why do sales folks struggle with systems thinking concepts? Do you believe people struggle with practice? Why is it important to discuss ethics in sales? What challenges our ethics when it comes to sales? How can we create better alignment between business and personal ethics? Key Takeaways: Environmental Science and Sales both need systems thinking What are the variables and factors that influence how the system works? How can we picture our business as a system that has inputs and outputs? The only way to make sales a science is to have really large data points and the reality is, that is tough to get. We can apply the scientific method to sales - hypothesis, test, ask questions, isolate for certain variables. Science is about finding cause