Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

In this episode, Mike and Jody discuss how to be in Sales without being salesy.  Questions Answered: What advice do you have to help folks avoid being "Salesy"? Key Takeaways: When people think of “salesy” they think used car salesman or door to door sales people and they don’t want to be that because they don’t feel comfortable with that approach. You have to believe in the product you are selling. Even more important, you have to believe in the problem you are solving for. You can be more empathic to the customer if you believe in the problem you are solving for. Ask questions and then take a genuine interest in the response. If you don’t want to have that kind of conversation, pause, think about it more and come up with a different approach. Sales is not about convincing people of things, it’s about compelling folks to take action. Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.c