Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

In this episode, Mike and Erik Kostelnik talk about solving problems, working towards execution and building out your business. Erik is the Founder and CEO of Postal.io  Questions Answered: Why do people struggle with engagement? How have things changed in our current environment? What is your approach to problem solving? How do you avoid scope creep? What is your decision making process? Why do we get sucked into the lures? How can you be easy to do business with? How can we manage the growth cycle? Key Takeaways: We struggle with engagement because we have been so focused on the digital world. We need to take a step back and ask what the customer journey looks like. Everyone is trying to navigate our current operating environment, companies need to be agile. It’s more important than ever to have a platform to manage your customer engagement items. The key is stay on the right path 5 Step Problem Solving Process Ideation Research Build/launch Understand what your KPI’s are Raise capital If you’re not