Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

In this episode, Mike talks with Chris Walker about marketing, sales, revenue operations and alignment. Chris is the CEO of Refine Labs. Questions Answered: How did you suddenly start to appear in everyone feed’s and gain a following? How do we design for the future? Where did your appreciation for doing the work come from? What are some biases that Sales folks have about marketing? Why don’t we do anything with the information we read or have access to? What are some biases that marketing folks have about sales? How does technology play a role? What mistakes do we make when thinking about brand? What are some buyer journey mistakes we make? Key Takeaways: Spent time working for others and getting good at my craft. I loved learning and tended to move outside of the function I was doing within those companies. Be aware of where you gravitate Sports, competitiveness helped me to work hard. You can work harder than others. Sales becomes a lot easier when you do marketing well. Change your intent with your act