Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

In this episode, Mike and Jody discuss a listener question related to adopting the Challenger Sales Method. Listener Question: My organization is adopting the Challenger Sales Method. I am curious on your thoughts on Challenger and training the team on the same process.  Questions Answered: What is the benefit of training a sales team all on the same process/method? What do you think about the Challenger Method? What’s the difference between process and method? How do you recommend pairing process with method? Do you recommend the Challenger Method? How do you suggest I model a new sales process when I am not a seller? Key Takeaways: Having a common language across the organization is very beneficial The Challenger Method offers the fundamentals you would expect. I would not describe the Challenger Method as a Sales Process. When implementing something new, it is important to be very clear about what you are trying to accomplish. Process = distinct set of steps Method = vehicle you use to get there, underl