Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

*Language Warning* On this episode, Mike is joined by Scott Leese. Scott is the Founder of Scott Leese Consulting, Co-Founder of Surf and Sales and Co-Host of the Surf and Sales Podcast and author of Addicted To The Process. Mike and Scott discuss building a community, transparency and more.  Questions Answered: Why do people try to present a persona? How do I find a community? How do we become more transparent with others? Why do we fall into the trap of building a solution? Who can create urgency? Key Takeaways: People often try to present themselves as unbreakable Be open about what you have gone through. People resonate with this  Get comfortable with who you are Offer ideas to those around you There are several communities out there, but if you can’t find one that works for you, build one One of the best things you can do if you are struggling is help other people Don’t just go into a meeting and immediately start talking about your solution Find pain, build value, create urgency and discuss solution