Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

On this episode, Mike is joined by Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand and Co-Author of Marketing Made Simple. They discuss sales funnels, narrative marketing and story.  Questions Answered: Is now a good time to build a Sales Funnel? What are the 3 steps to a Sales Funnel? What exactly is a Sales Funnel? What does a narrative approach mean? How do we build better call to actions? Is team alignment important? Key Takeaways: Implementation is key. Start doing something. A sales funnel is the path you take customers through when building a relationship. A sales funnel should have 3 levels: curiosity, enlightenment and commitment. Start with a one-liner to gain curiosity. Your website needs to be clear and compelling when telling customers what you do.  A narrative approach clearly articulates what your customer wants and what problems you can overcome for them.  When story follows a path, people engage more. Collaboration is so important. When your internal customers “buy-in”