Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

On this episode, Mike is joined by Steve Anderson. Steve is the author of The Bezos Letters. Questions Answered: How does Amazon do it? How are they growing? What is your approach to research? Why do we struggle going deeper? How do we work on understanding our flywheel? How do we make the complex simple? What does it mean to be dynamic? Key Takeaways: Bezos is the master of risk. He understands that businesses have to take risks if they are going to grow. All research starts with a question. You need to be curious. Interpretations help you go deeper. Keep asking “why” 5 times in hopes of getting to the core problem. Amazon’s flywheel isn’t necessarily your flywheel. It is hard to implement - every piece of the flywheel has to be working right. Treat every morning like it is your first day in business. As a business becomes successful, they tend to stop iterating. They need to be constantly watching how customers are changing. Dynamic means it is happening all the time. Core to being dynamic is experimenta