Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Sales Career Guide Mike is joined by Andy Racic and David Weiss authors of Your Definitive Sales Career Guide. On this episode they discuss why they decided to write a book about a career in sales, and how to execute if this is something you are interested in exploring. Questions Asked: Why do people avoid the Sales Profession? It seems as though colleges are starting to bring in Sales Programs, will this trend continue? What are some of the messages in the book that are resonating with professors? How do you distinguish between Sales and Marketing? What are the gaps that this book fills? Who should buy the book? Key Takeaways: Several myths still hover over the Sales profession People generally don’t have an understanding of what modern professional Sales is Schools are interested as the importance of the Sales function within a company becomes more apparent Sales can be a great foundational career. Being in Sales teaches you several cross-functional skills Marketing tends to be one to many whereas Sales