Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

On this episode, Mike is joined by Clint Clarkson. Clint is the Founder of eLearning Alchemy and is an author of L& D Scenes - Comics for Learning Professionals. Mike and Clint discuss the value of comics in business today as well as how to get our creativity flowing. Questions Answered: Why can we convey an interesting message in comics?  How do you do it so it doesn’t take away from the story? How does spacing impact communication? Why is it important for someone to relate, but not feel attacked? What are the negative connotations of sales? How can we initiate the creative process? Key Takeaways: Abstraction allows people to recognize it as a human experience while keeping it far enough away that they don’t feel attacked. There is often confusion around engagement and interaction. Engagement = “brains-on” activities while interaction = “hand-on” activities. Questions automatically make a person think. We can’t communicate or learn effectively if we are in fight or flight mode The moment you are tryin