Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Create Togetherness - Author Jeff Davis On this episode, Mike is joined by Jeff Davis. Jeff is the author of the new book, Create Togetherness. He is also an international keynote speaker. Questions Answered: Why write the book now? If we are all operating within the same environment/domain, why the disconnect between Sales and Marketing? How does vocabulary play a role in communication? How can we be more empathetic to the needs of the customer base? What is the cost of mis-alignment? What questions should we be asking within our business? What should we be thinking about from a process perspective? Key Takeaways: In B2B, data has become more valuable than oil. It is important to align the 2 data sets so we see the same version of reality. We need to agree on not only terminology, but the definition of the terminology. Find a way to partner with colleagues. The customer is looking for someone to help guide them. Be mindful of not just doing more, but understanding how we need to connect with the modern bu