Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

On this episode, Mike is joined by Evo Terra. Evo is a podcast strategist with Simpler Media Productions. Questions Answered: Should organizations take advantage of podcasting as a way to communicate to employees? Why do organizations struggle with the idea of putting together a podcast? What are some advantages of communicating through the spoken word? How long does a podcast need to be? How can we avoid analysis paralysis?  What happens if you change the style mid-stream? What are some common mistakes people make when starting on this journey? How do you look at audio as a secondary activity? How can content be reused? What can I do if I want to get started podcasting? Key Takeaways: Podcasting is a lot easier than most people think. We are natural storytellers. Each episode should have a theme Design is important Intent is important Think about it as content marketing Figure out a structure first 25 - 30% of people listen to a podcast weekly Podcasting can be a dedicated communication channel for your b