Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Habit Creation, Workforce Performance, Communication - with guest Luke Thomas This week I am joined by Luke Thomas. Luke is the Co-Founder of Friday and a former colleague. Friday is building software that aids high-performing people in the habit creation process and improving performance at work. We discuss creating habits, communication tools we all use and how to get people motivated to start a habit. Questions Answered: How do we build and form habits? How do we get technology to compliment the people doing the work? How do we know which communication tool to use? Why do frameworks resonate with us? Key Takeaways: Having a trigger dramatically improves the probability that people will do the “thing” (task, habit, etc..) People process seeing emojis as a facial reaction. Text can be easily misinterpreted. Communication channels need to adapt. If you deliver the right thing on the wrong channel, it may not work. When you ask for information that people can provide behind a screen, you tend to get better