Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Call Planning - How do you Execute? This is the first of a series of podcast episodes where we will focus on sales tactics.  This week we discuss the call plan.  As has been quoted many times - "Failure to Plan is a Plan to Fail" - Ben Franklin. This prompts the question - how come we often fail to plan for our sales calls?  How come each of those calls tend to look the same? Many of the concepts discussed can apply to meeting planning and SME discussions as well. Thank you for sharing the Catalyst Sale Podcast with a colleague.  Please let us know how you apply the concepts discussed in this episode, via twitter, facebook or LinkedIn. Questions Addressed How many of us fail to plan for their calls? What's the difference between a template and a script? What happens if you don't plan? Key Takeaways Most folks fall into two categories when it comes to planning. Category 1 - The Plan Looks the Same - it's the same script. We have discussed the dangers of this approach. Category 2 - They Do Not Plan - or, t