Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Training - Is it an Expense or an Investment? CFO asks "what if we train our people and they leave?"  Someone else asks "What if we don't train them, and they stay?" - this story/set of quotes has been uttered so many times, I'm not sure who we should attribute it to. This week on the Catalyst Sale Podcast we discuss the question - Is Training an Investment or an Expense?  We also discuss how to handle the objection if the person you are working with holds a different opinion. Thank you for sharing the Catalyst Sale Podcast with a colleague.  Please let us know how you apply the concepts discussed in this episode, via twitter, facebook or LinkedIn. Questions Addressed Is Training an Investment or an Expense? If it is an investment and not an expense, how can we convince a decision maker that it is an investment? How can we avoid checking the box? From a trainers perspective, how do you help people with this question? Key Takeaways Investment vs Expense - Depends on where you sit in the organization? Simmon