Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Common Listener Questions - Prospecting & Outreach Prospecting & outreach is another common topic we discuss with folks we coach, clients we work with, and listeners of the podcast.  This week we dive deep into the tactical detail of conducting research, beginning outreach, and the importance of context.  One assumption we make in this podcast is that you are operating in an organization that has not adopted an inbound approach, and the core of your business comes from direct outreach and prospecting. Questions Addressed If someone asks for help with outreach, where do you start? What action should we take if we are starting from zero when prospecting? What are some common mistakes we make when conducting outreach? Key Takeaways First, assess your current situation, you can start with these questions... How do you define prospecting? How do you define outreach? How do you define your business development process How do you find customers? Be careful about going too broad. There is a difference b