Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Common Listener Questions - Pricing Another common set of questions we receive from those who listen to our podcast, as well as potential clients and current clients, revolve around pricing. How should we price our product or service? Also asked as, How should we approach price? These are two of the more common questions around pricing.  This week on the Catalyst Sale podcast we discuss pricing, and wrap up the discussion with a brief conversation on addressing the price objection. Questions Addressed What is the difference between value and price? How can we make the price easy to understand? Market Response - using market data to iterate. How do you handle the price objection? Key Takeaways Your pricing should be simple, but that doesn't mean it is easy to do. Your pricing should be easy to understand Should be easy to work with When I buy coffee at Starbucks, I know what it will cost.  The price is on the board behind the barista. Is it (your product or service) worth the trade? B2B - the decision is mo