Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

The One Thing - a Catalyst Sale Book Review This week on the Catalyst Sale Podcast we review a book that applies to our work, our approach, and sales in general. The One Thing, by Gary Keller - is the book we discuss on this week's episode of the podcast. Please let us know what you think of this format, and if there are any books you would like us to add to our review list. This episode is brought to you by our sponsor - getAbstract.  Questions Addressed How do we apply the concepts discussed in The One Thing? How do we use tools like getAbstract? Key Takeaways Superior success comes from the extraordinary focus on your “ONE Thing.”   Multitasking is a weakness, it is not a good thing Your brain will not allow you to do multiple things at once There are switching costs in moving from one thing to another Multitasking gives you the chance to screw up multiple things This applies to big things and little things Ask the focusing question What is the one thing I can do such that, by doing it, everything els