Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Take a Personalized Approach to Your Cold Outreach Do you remember playing Mad Libs as a kid?  I remember long car rides and crazy stories.  This is not an approach you should take with your outreach to prospects, nor should you take this approach when drafting your proposals.  It is not personalized, and it is manufactured. This week on the Catalyst Sale Podcast, Jody and I share some stories about guest requests we have received, including some good behavior and some bad ones.  We take these stories and connect the dots between this, and your cold outreach to prospects. Let us know how you personalize your outreach to new prospects.  Questions Discussed  How often do you receive requests to be on the podcast? What if, I don't know you, but I'm a fan, how do I ask to be on the podcast? How do you personalize outreach? How does this relate to sales?  Key takeaways The copy paste approach is lazy and is not effective. Typos can be repeated Context is lost Don't play the numbers game Psuedo customized is