Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Applying the StoryBrand Framework with J.J. Peterson - Chief of Staff - StoryBrand. This week on the Catalyst Sale Podcast we revisit StoryBrand and the StoryBrand Framework.  This is one of my favorite discussions to date, and one that I think many of you will save and listen to multiple times.   We even manage to get some "free consulting" out of J.J. on the podcast, and have applied his recommendations to our home page.  Thank you J.J. Questions Addressed How has StoryBrand impacted what we are doing at Catalyst Sale? Why do we/Companies want to be the hero? Why do we feel like we have to fall back on feature functionality, rather than the customer story? Does the hero know what success or failure looks like at the beginning? How can we communicate better, and speak more plainly? Have you used the Starbucks test? How can you create magical moments in your customer experience? Key Takeaways StoryBrand - brand scripts at Catalyst Sale - when we consider new products or services, a StoryBrand brandscript i