Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Sales for Non-Sales Professionals Part II - Workshop Feedback and Lessons Learned This week on the Catalyst Sale Podcast we share feedback captured from the "Sales for Non-Sales Professionals" workshops we have facilitated, discuss some general lessons learned, and provide a brief overview of the Catalyst Sale Process. Questions Discussed What did we learn? How did this change the course? What were some of the common questions asked? What was it about the process slide that led to the detailed discussion around process? What is the Catalyst Sale Process? Why were the participants interested in the process? Lessons learned. The expectation was that we would have people who were interested in sales, but not necessarily interested in selling.  ~75% of the participants were people who were not in a sales role, but are being asked to sell. We ended up spending over an hour on the sales process.  I did not expect this. We thought we would start with definitions, then move into concepts.  A significant amount of