Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

The Inbound Organization and How Sales is Changing with Guests, Dan Tyre and Todd Hockenberry This week HubSpot's Dan Tyre joins us for his second appearance on the podcast. We are also joined by the co-author of The Inbound Organization, Todd Hockenberry.   We discuss a number of topics, including what it means to be an Inbound Organization, how the sales profession continues to change, why the buyer should be your focal point, and the difference between understanding the desired outcomes of your client vs being a "problem solver". Questions Addressed "Everyone wants to grow, no one wants to change" - what does this mean? How do I handle the internal conflict? What is the difference between "Change" and ongoing implementation/adoption of "Tactics"? What are some of the things we can do within our organizations to improve alignment? "To DO Inbound, You have to BE Inbound" - what does this mean to Todd & Dan? What is the inbound ecosystem? How does the inbound organization impact us at an individual rep l