Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Transitioning from Sales Enablement to Organization Enablement This week on the podcast we discuss sales enablement as a function and the different lenses that an organization may use to inform their approach.  We also discuss the idea of organization enablement and wonder if this will be the next evolution within organizations. Questions Asked Has your attitude about Sales Enablement changed? How does Sales Enablement gain a better understanding of the functional areas of the organization? How do we make the transition from where we are today, to Organization Enablement? Key Takeaways Start with considering the lens you are looking at enablement through Learning Operations Marketing Sales Operations Enablement Technologies we use at Catalyst Sale. HubSpot Pardot Funnelwise Slack Google When enabling sales, you should consider multiple functions within an organization.  Identify how these teams interact and cross paths with your sales team. Sales enablement created to address a gap - we needed someon