Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Be Careful What You Measure Mike Simmons started the year attempting a 10k steps a day objective.  Four to five days into the test he decided it would only be a 28-day experiment.  This week we will discuss how this test applies in business and in life.  We discuss the importance of choosing the right things to measure, choosing the right goals, and choosing the right tools to capture the data.  We also talk about goal setting, and include a request at the end of the show notes. Questions Addressed Why did you do it? What did you learn? Jody is well over 700 days, over 8M steps - what do you think about someone who has accomplished that - or chosen that goal? How does this apply to business? Key Takeaways 10K steps is not a lot of steps, unless you choose the wrong measurement device Be Careful what you measure & How you measure those things Imagine how many times you get in your own way The tool I was using was not capturing an accurate measurement Be careful on how you decide to measure success Ask q