Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Personal Relationships - Do they help in Sales? Is this the first time Mike & Mike are going to have conflicting viewpoints on the podcast? This week on the podcast, Mike & Mike tackle the question of personal relationships in sales.  You may be surprised to see who takes which perspective. We hope you enjoy the discussion, and look forward to your feedback on Twitter, LinkedIn, and Facebook. Questions Addressed What is the place of personal relationships in sales? What’s the difference between surface level engagements, and true friendships? Have you ever purchased a product even when you do not like the sales rep? Key Takeaways The impact a personal relationship has on an opportunity is different based on the complexity and scope of the problem you are solving. SDR - their job is to get people in the door, the AE - then tasked the discussion deeper into the sales process. The perspective we are seeing - many folks are too focused on “making friends” as a quick way to sell. We are not looking for