Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Listener Question - What is the difference between Training & Coaching? Matt's company is implementing a new sales process, some folks believe they need training, others believe coaching is a better fit.  He asks "what is the difference between Coaching & Training?" This week on the Catalyst Sale Podcast we discuss the difference between training and coaching, and the scenarios where training may be a better fit.  We also discuss why coaching may work better, and why organizations do not take this approach. Questions Addressed What is the difference between Coaching & Training Within an organization how do you tell if the team needs training or that there are some individuals who would benefit from coaching? What are some of the benefits of coaching vs. training? Key Takeaways Training is an event, designed to meet a specific set of objectives. Coaching is personal, it is 1:1, and tailored to the individual need. One of the benefits of a good coach is their ability to see the things that you ma