Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Guest - Pam Boiros - Principal Bridge Marketing Advisors This week on the Catalyst Sale Podcast a great friend joins the discussion.  Pam and Mike Simmons worked with each other at SkillSoft in the early 2000's.  Pam is the principal and founder of Bridge Marketing Advisors.  She has a long history in Ed Tech, and is a marketing expert with both sales and marketing skills.  Pam currently works with companies to help with go to market communication strategies.   Questions addressed What have you learned as you have made the transition from a small company, to a larger organization, to startup? When did Pam start building her Network? Why is there this ongoing battle between Marketing & Sales? How can the Sales rep help customers navigate the buying process? What impact can marketing automation systems have on the sales role? How can Sales reps better partner with Marketing? How has innovation impacted marketing? How are innovations in marketing tech entering into EdTech? What are some common mistakes earl