Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Listener Question - When does it make sense to buy a mailing list or leads? Buy vs Build is one of the most common questions facing business leaders today.  Jordan, a listener in Texas, asks when does it make sense to purchase a list?  We address Jordan's question, but also get side-tracked in the discussion and dive deeper into the concept of buy vs build.  This week on the Catalyst Sale podcast we discuss how to create a list when prospecting, and we also discuss how to improve your success when buying a list from many of the services that are out in the marketplace. Questions for Consideration When does it make sense to buy a list vs building a list? What factors do we consider when it comes to buying vs building a list? What are the risks with either approach? How does Catalyst Sale evaluate lists? Key Takeaways Whether buying or building - make sure you take the time to test. Identify your buyers and influencers before investing resources.  Who is the buyer?  What are their roles? Create the list base