Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Host Question - What is an SSI Score? Jody threw us a curveball this week, with his own question.  He has heard Mike and I give each other a hard time about our individual SSI score, and finally asked - what is an SSI score?  This prompted a discussion and a Catalyst Sale Research Project. There’s an old saying in business - “Be careful what you measure, because what you measure is what you will get”. In sales the sales profession, we measure a number of things - from booked revenue, which is a lagging indicator of success, to several leading indicators tied to sales process velocity and opportunity valuations based on sales process execution.  We discussed some of these metrics on a previous podcast with Matt Ostanik On this week's episode of the Catalyst Sale Podcast, we discuss a research project we are kicking off at Catalyst Sale.  We are interested in gathering industry data on the LinkedIn SSI score.  Is there a direct correlation between the SSI score and individual or team sales performance?  Is the