Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Guest - Matt Ostanik - Founder, CEO, FunnelWise Matt Ostanik is our guest on this week’s podcast.  Matt is the CEO of FunnelWise. He previously founded and grew Submittal Exchange, a provider of web-based collaboration tools for commercial construction projects. In a five-year period, Matt grew the company from two employees to more than 100 and more than 100,000 users of their software. He sold Submittal Exchange to Textura Corporation (NYSE: TXTR) in 2011 and remained its president. He served on the executive team at Textura when the company completed a successful IPO on the New York Stock Exchange in 2013. We discuss the relationship between Sales & Marketing in organizations, including... What works in data in marketing and sales. How consistency in vocabulary can help. The Revenue Funnel Science Framework How “Your Data Always Tells a Story” The risks associated with confirmation bias What should your data do (i.e answer 1 question, ask 2 more) Matt and I discuss these topics and more on this week'