Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Product Market Fit Practice Area Catalyst Sale has multiple services we deliver to the marketplace.  This is the first in a series of podcasts where we share our capabilities.  In this episode we discuss Product Market Fit, what we mean by breaking things, and how we have helped founders reduce risk by testing assumptions. Founders/CoFounders, entrepreneurs are optimistic when it comes to product market fit.  The product you have created may pass the family and friends test, but have you been able to get customers outside of your network to purchase? Can you relate to any of these statements? We’ve identified product market fit, but… We are not seeing adoption Users do not stay engaged Customers are not spending money Metrics do not align with our original expectations Our Focus changes Quarterly, Monthly, Weekly We don’t know where to start We’ve started, but we are not making progress As we go through the process we assess readiness.  We test assumptions, identify use cases, and test these use cases in re