Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

The Vend Zone - Catalyst Sale Podcast We have all experienced it at one time or another.  You are looking for more out of a relationship than the other party has in their mind.  The dreaded friend zone.  Sales is a skill/capability that requires the ability to build relationships over time.  Relationships can evolve, they can also get stuck.  As a sales professional you try to avoid being caught in an order-taking role, but sometimes you are unable to break through the type-cast.   Sales training events or seminars discuss taking a consultative approach to working with your customer.  They discuss how to avoid an order-taking and being pulled into a transactional role.  Sometimes this is truly a function of the product, the relationship, or the need of the customer.  We discuss how to identify when this is the case.   Mike & Mike also share their experience getting stuck in the "Vend Zone", how you can avoid this trap, and prevent the relationships with your customers from devolving into this category. Ca