Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Are trade shows are part of your business plan? If you are going to spend time and money on a trade show, you want to make sure you are getting the most from your investment.  In this episode of the Catalyst Sale podcast, Mike Conner and Mike Simmons offer insight and discussion about how to approach trade shows. Whether you attend a trade show as an attendee or have a team operating a booth, you want to be deliberate about how you use your time.  Sales is a Thinking Process.  Catalyst Sale is a learning organization first and foremost. That’s why we care about a thinking process that enables results versus a process that tells people what to do. We aim to add value whenever we can, and our true success is measured by the sustainability of our work long after we complete a project. We surround ourselves with good company and never stop learning. We are Catalysts. We Connect people we know and people we meet to help create opportunity for others. We Challenge ourselves, our clients and our team, to discover wh