Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Episode 8 - False Starts & Stalls Everyone can think of a scenario where you thought the conversation was going one way, only to find that momentum stops.   Mike & Mike discuss their experience with false starts, how to avoid them, and why they occur. Whether it was with a customer, with your child, with you spouse.  This is a common occurrence in sales.  We think we have an opportunity, we think we are moving forward with a deal, we think we are ready to go to market, then something changes.  You don’t get a call, someone misses a meeting, a contact becomes non-responsive. How do you get customers to re-engage?   Sales is a Thinking Process.  Catalyst Sale is a learning organization first and foremost. That’s why we care about a thinking process that enables results versus a process that tells people what to do. We aim to add value whenever we can, and our true success is measured by the sustainability of our work long after we complete a project. We surround ourselves with good company and never sto