Executive Protection And Secure Transportation Podcast

Hello, and welcome to episode 154 of the Executive Protection and Secure Transportation podcast, sponsored by the International Security Driver Association. I’m your host Larry Snow. The topic of this week’s episode – we are getting back to the basics of the business of executive protection. The business of EP is so important but very often is overlooked as an afterthought. EP training providers teach hard skills, but very few focus on business and marketing. So, in today’s episode, we’ll be playing for you a snippet from the course Social Media Basics for Protection Professionals. The course was developed by yours truly. The 3-hour course comprises six parts with various topics: defining your brand, social media profiles, and opportunities to social media marketing, marketing funnels, advertising, social media tools, and metrics. Why did I create this course? It doesn’t matter if you are a subcontractor or a large security business; social media is an essential piece of your business marketing strategy. I cr