Executive Protection And Secure Transportation Podcast

The topic of today’s episode is LinkedIn Opportunities for Your Business. With over half a billion users, LinkedIn is the biggest opportunity to connect with not only your peers but potential employers and selling/marketing your products and services. The Setup – What’s in a Name The first order of business is to complete your profile as it offers several key branding and searchable elements. There is the availability to add an image at the top of your profile.   Add one that depicts you as an individual or your business. Profile image. So many profiles I’ve come across just have the ghost image. Avoid that if you can, granted OPSEC can be a legitimate concern, but by adding a face you literally are adding a face to your name and business. The image should represent who you are. Some suggest professional suit and tie, but if that isn’t you, the real you, why pretend?   I do recommend adding your real name as it adds authenticity to your brand. Again OPSEC comes in to play understandably, but even if you could