Studio Sherpas Podcast

Choosing a focus for your business is scary. There’s a fear that niching down means you might be missing out on other opportunities. That’s why so many of us take a long time to pick a niche or never do. Today’s guest explains how he overcame this and how you can too. Key Takeaways Having a niche automatically raises you to the level of an expert in your field. This builds the trust that your clients are looking for. Keep all your paperwork well-organized. If you are ever faced with an audit, this will help everything go so much smoother than otherwise. About Jake Sturgis Jake Sturgis, the founder, and CEO of Captivate Media, started with video in high school, where he had a public access TV show that never quite caught on like Wayne's World. In college, he was a TV news producer in Duluth, Minnesota. From there, he worked as a videographer and Communications Coordinator for two school districts in Minnesota.  For over a decade Jake worked those jobs while shooting and editing weddings and small corporate gig