Studio Sherpas Podcast

I used to look at my competition and feel fear and inadequacy. But as I started to grow into my own identity as a business owner, I began looking at it differently. Now I see other similar businesses as sources of motivation. They’ve gone from being my competitors to part of my community. Today, I have the pleasure of interviewing one of them. Key Takeaways Don’t be afraid to get in touch with other similar businesses in your area. This has the possibility of opening up all sorts of new opportunities. It’s not enough to just be good at something. You need to enjoy it as well or else it’s not truly a strength. About Heather Zara Heather Zara is the owner and CEO of Zara Creative, a Detroit-based video production studio that helps forward-thinking brands make meaningful connections with their audiences. As an observer of the human experience, Heather has built her career upon the pillars of creativity and communication while letting her passions and curiosity lead the way. With over 22 years of experience, this