Studio Sherpas Podcast

Marketing yourself should be fun. Then why does it so often feel hard? I know you didn’t start your business to become a professional marketer, but the best way for you to make the biggest impact in the world is to believe in yourself and believe that what you have to offer the world is good. Today’s guest tells us how to do that to make it so much easier to market what you do. Key Takeaways You can’t do it all if you want your business to run smoothly. Identify your strengths - your zones of genius - and focus on doing those. Everything else can likely be done by others so that you can get out of your own way. The point of social media marketing is to make people feel like they’re missing out. To do this, don’t make the messaging about you. Rather, make it about how others are receiving a huge benefit through your work. About Kim Walsh Phillips “Kim Walsh Phillips is a must-read by those in business” - Forbes Magazine. She is the best-selling author of multiple books including The Ultimate Guide to Instagram