Studio Sherpas Podcast

You already know how to make amazing videos. If only that were enough to sustain your business, you’d be all set. Sadly, outstanding video seldom is enough. To truly get the business you need, you need to market what you do. Today’s guest is here to help us navigate the murky waters of social media marketing so that you can grow your business to the next level. Key Takeaways Don’t get caught up in how many followers you have. What’s more important is promoting the quality of your impact and the value you provide. This will not only help you get discovered but will allow you to charge what you’re worth.   You need to market to a specific need. By trying to market to everybody, you’re marketing to nobody. By specializing in something specific, you’ll be better positioned to market to and find your ideal clients. The more specific you can get, the more powerful and tangible your messaging will be. About Neal Schaffer Neal Schaffer is an authority on helping innovative businesses digitally transform their sales a