Studio Sherpas Podcast

There was a time I tried promoting my studio with Facebook ads. It didn’t end up working out. I suppose there was a lot I didn’t know at the time that would have made the difference. But why would a video studio want to consider Facebook ads or ads of any kind? Today’s guest will answer that question and tell you how to do it the right way. Key Takeaways The best lead magnets will position you as a guide who will serve your clients however you’re able to while also letting them know that you may not be the best fit for everybody. Don’t make ads too early on. First, identify your sales process and how you convert leads into paying customers. Then you can create ads that use the successful process that you’ve already established. About Michele Caruana Michele Caruana is a corporate marketing professional, turned local business owner, turned online entrepreneur. As someone who was stuck on the marketing-hamster-wheel for years in marketing her own business, her passion is now helping other local business owners