Studio Sherpas Podcast

What drives your business? I bet it’s not what you think. It’s not your style or your gear. It’s not even the amazing videos that you create. It’s your marketing. When you put marketing first, the business will follow. Today’s guest explains how to market your business while still staying true to your work. Key Takeaways An effective showreel should go way beyond just clips of your videos. It should say more about who you are as a company and what it is you can provide to clients.  Add value for your clients beyond just making the video. Teach them how to use it so that they utilize its full value or even manage it yourself for a fee. This will set you apart and create more business. About Simon Banks Simon Banks is a video coach and producer. He works with businesses to get visible using consistent video content. With over 30 years of experience in the video industry, Simon made documentaries for many of the major broadcasters, such as BBC, ITV, CH4, and National Geographic. This gave him great skill in dist