Studio Sherpas Podcast

The secret to lasting social change is to create compelling content that actually gets results. I’m joined by Ben Gilbarg of Big Picture Anthems to talk about where he spends his money, who he works with, and how he distributes his videos to maximize his client’s return on investment. Key Takeaways It’s more important to spend money on what’ll bring you the biggest return on investment. If that means investing in marketing, sales, branding, invest there rather than upgrading your equipment first. About Ben Gilbarg Ben Gilbarg is the Chief Creative Catalyst for Big Picture Anthems. Ben's been doing professional video at the intersection of youth development, community outreach, and social justice since 1998.  Through community events and video campaigns, Ben’s work has reached 3 million-plus people, and he has directly impacted more than 4,000 young people in his career through teaching, mentoring, and community programming.  Ben’s expertise in producing video campaigns is articulated by impressive results fro