Studio Sherpas Podcast

Your time is precious. I’m sure that as you get further and further into the business of video production, more things are competing for your time, especially marketing. It’s so easy to lose countless hours on social media or in your inbox marketing what you do. Don’t get trapped! Today’s guest is here to tell us how to avoid this all while maximizing your outreach and landing repeat customers. Key Takeaways Don’t rely solely on a single social media platform to market your business. Bring potential clients to a platform you have more control over, like your email list. This will give you more direct access and control over your outreach.  Everything you do should tie into your overall brand. This means having consistency in how you present yourself and your business in every way that you present yourself. About Laura Higgins Laura Higgins, founder of Lala Social Club and My Marketing Playbook, is an online marketing expert. Based in Australia, Laura is a recognized marketing consultant and educator with expe